WRS - the exclusive English language radio station of the Lake Geneva region succeeded in extending its hyperlocal reach to the web – with the re-launch of its official website in the summer of 2014. WRS website allows users to catch live shows and listen to podcasts of earlier shows. The website is also a thriving community space, where locals can find information on news, events, local business and properties.
The fully responsive WRS website makes radio broadcasts and ‘content of local relevance’ accessible on computers and tablets. The radio app built into the website also allows listeners to keep tab on program schedule and listen to important segments of earlier shows.
The website puts out great content on local news and events, while doubling-up as hyperlocal market for property deals and peer to peer trade (classifieds). Property listings include built in photo gallery and a convenient map – showing nearby schools, restaurants and supermarkets. The website also hosts a comprehensive directory of local businesses, featuring full page information on each business listings along with photo gallery and product catalog.
WRS has always been a strong contender in the hyperlocal market – providing high impact advertising service to big local brands. With the re-launch of tis website, the radio station created an affordable promotional space for local SMEs and private advertisers. Thus creating new and sustainable revenue channels – backed by sound technology which allows WRS to concentrate on the core area of content creation while revenue keeps flowing in.
World Radio Switzerland is a subsidiary of Anglo Media, and broadcasts radio programs via DAB+ and online streaming (accessible via WRS website and mobile apps). It is the only English language radio station – broadcasting in the Lake Geneva region. The radio station started broadcasting in 1996, and was initially named World Radio Geneva.