As part of its initiative to provide better search experience to users, Google will soon down-rank websites that are not optimized for viewing on mobile devices. The upcoming update to Google’s search algorithm which takes effect on April 21, will adversely impact online publishers who have not made their websites mobile-friendly.
Google’s earlier Panda & Penguin updates were focused on improving the relevancy of search results by down-ranking websites with low quality content. However, its upcoming update is focused on providing great search experience on mobile devices, which means websites that have great content but are not mobile friendly will be penalized by Google.
Up until now, upgrading to a mobile friendly website was a matter of choice for website owners. But now, responsive websites are a must have. With its upcoming update, Google is making mobile responsive a de-facto standard for websites, when earlier website owners had the option to create separate websites for mobile and computer users.
Once Google’s updated algorithm kicks in, it will not only penalize traditional fixed width websites, but also web pages containing photo galleries, videos and other elements which are not supported on mobile. The algorithm will also down rank websites which redirect mobile users to a different URL (mobile site). Full details of how the April 21 update will affect search results were announced by Google on Webmaster Central Blog.
Quick ‘go responsive’ strategy for online publishers
Google’s new search algorithm is a cause of concern for publishers of media websites, as it has the potential to throttle their traffic. However, publishers can save the day by migrating their website to a mobile ready publishing platform.
BlackMonk is a web publishing framework which provides ‘out of the box’ responsive templates for a great user experience across computers and mobile devices. Migrating content to BlackMonk is a breeze thanks to the CSV upload feature, which makes it possible to port thousands of content pages with unimaginable ease.
BlackMonk also provides multi-format publishing capabilities, widest range of monetization options and path-breaking social/community features to help publishers take their website to the next level.